The one “wow” factor that will set the most successful online businesses apart going forward is a seamless cross channel strategy. But while mobile commerce stats have been rising for quite some time, many CMOs have yet to nail the optimal mobile gambling experience. Mirroring an online site for mobile is not a quick fix though.
The trick lies in figuring out what the lottery players want to achieve or experience with the lottery or betting offered via mobile. The motto should be around giving a unique lottery playing experience unlikely that a player will perform the same tasks across multiple devices.
It is a challenge to the technology developer to figure out what the lottery players and prospects need most in their busy on-the-go-lives and acknowledge that with the mobile strategy. This being said, the survey driven analysis to empathize the need of the lottery player has to be derived. There has to be a lot riding on the decision!