Thursday, 16 August 2012

How to select the best Lotterie technology platform provider for your Lottery operations

No doubt, lottery is an old yet growing business and many lottery game providers are looking to expand their horizons. While there are many platforms to help boost the lottery business but only a handful of them actually helps operators to better manage their lottery games. Despite extensive availability of platforms and reviews about various technology solutions, lottery operators are still skeptical about implementing them due to lack of consistency, security, trust, expense and functionality. However, lotto operators should bear in mind that not all lottery systems are undependable and disreputable. There are lottery technology platforms that provide extensive benefits to operators and in turn grow their lottery business.

However, the question still remains. How to select the best lottery platform that will help attain your business goals?

Well, with many different options, it can get confusing in selecting the best platform for your business, however if you keep certain points in mind, then surely you can come out with what works best for you. With that in mind, we have compiled 6 points that will guide you towards your goal:

  • Platform Quality and dependability – When you are using lotto technological platform for engagement it is very essential to ensure that the product you are committing to is reliable and efficient and does not lead to future problems. Quality of Lottery platform should reflect how well it conforms to a given design, based on functional requirements and specifications. 
  • Compatibility – Another point that you should bear in mind when associating with lotterie technological platform is its compatibility with your already existing hardware. In sense, what is the point of investing in lotto software solution that is not compatible with your hardware and thus will be completely futile for your business? Most of the current technology solutions are available only on proprietary hardware and technology providers do not make their software compatible with off-the-shelf hardware. However, this results in vendor lock-in for any type of maintenance and addition of more hardware. That is why it is important to engage in  Lottery platform that is compatible with off-the-shelf hardware.
  • Cost effective– Like we previously mentioned, most of the current technology solutions are available only on proprietary hardware. This leads to causing great pressure on your pocket because of extra cost of hardware + continuous future maintenance.  Also beware of smart technology providers who intentionally mislead you into paying extra charges in the form of upgrades, hardware replacement etc. That is why before purchasing any platforms, be very thorough about vendor’s sales policies and ask as many questions as possible. What’s the point of investing in a Powerball platform that will increase your costs rather than your profits, right?
  • Accessibility – One of the important factors to look out for is platform accessibility. How easy is it to use it? Does it have complicated features? Is it easy to understand for first time users? Although technology may be very beneficial for your business, however if you cannot understand its functionality, then it is of no use for you. That is why never blindly engage with any lottery platforms. Always request for lottery platform demo so that you very well understand its usage and functionality before buying.
  • Features – Another important point to focus when  associating with lottery platform are its features.  Always verify the cost-benefit relationship of the product. Are you getting greater benefits from the platform? What are the key-features offered by platform to help your business grow? Invest in a platform that will not only expand your lottery business online but will also allow your customers more gambling platforms such as Mobile betting and SMS betting.
  • Security and trust – Last but not the least, the most important factor when committing to a lottery platform is its security and trustworthiness. A Best lotterie technological platform not only provides enhanced control over your lottery operations but also gives an added advantage of allowing your clients to play games over a secure platform. Also engaging with a reliable lottery platform will ensure that your clients are dealing in secure transactions.
Now, there are not many providers who offer a comprehensive solution to meet all these requirements. But, one technology platform that does provide an all-in-one lotto system, meeting all the above guidelines beside more features is LocusPlay.com

LocusPlay.com offers lottery operators, agents and vendors with a comprehensive solution to expand their lottery business online as well as provide customers with wide platforms to enjoy their lottery games on smart phones or by sending an SMS. LocusPlay also offers an integrated CRM solution to gambling operators which not only improves their customers’ satisfaction and commitment but also gives them the benefit of profit maximization. 

Moreover, LocusPlay platform helps in reducing costs as there is no requirement for purchasing proprietary hardware. The platform is compatible with off-the-shelf hardware.
If you are still not sure about LocusPlay lottery platform and its offerings and benefits and want more guidance, then try it out by yourself. Go ahead and request for their lottery Software Demo today.

1 comment:

  1. Is having a customizable lottery platform really helps small and mid size lottery operators/business grow?

    ReplyDelete